.YOU MAY certainly not know it, however various fonts bring about various emotions. Serif fonts, along with tiny movements in the end of letters, are usually discovered in books as well as papers. They appear trustworthy and also reliable. Sans serif fonts, which are plain, can easily look modern and casual. Graphic consistency offers audiences a feeling that they know where they stand it helps to develop trust. In the case of The Business analyst, it specifies the hue for our writing.